Ísblik

The logo and colour pallet is based on different shades of blue, just as ice, which in Iceland can have a wide spectrum of colours, ranging from very dark when mixed with volcanic ash, to very clean virgin snow and ice. The colour pallet also refers to the original emphasis of the company cleaning dirt until everything is sparkling clean.

The line with the diamond underneath the company name is also like an arrow, powerful and forward going indicating the energy and dedication that drives the company and its people.